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Brand Marketing Specialist

3 months ago

Dubai, Dubai, United Arab Emirates Precision Hire Solution Full time
Job Overview
Job Category Public Relations & Communications
Position Type Management

Role Summary

The Communications Manager is responsible for developing and executing comprehensive media and community relations strategies. This role provides essential crisis communication support and ensures that all public information is accurate and effectively presented, maximizing business opportunities. The position involves implementing a focused media outreach program to enhance brand visibility.

Candidate Profile

Education and Experience

  • Associate degree in Marketing, Business Administration, or a related field; 2 years of experience in public relations or communications.

OR

  • Bachelor's degree in Marketing, Business Administration, or a related field; no prior experience required.

Core Responsibilities

Enhancing Brand Awareness

  • Collaborate with local, regional, and national teams to elevate awareness and visibility for the brand.
  • Engage with new media outlets and travel journalists.
  • Identify optimal opportunities for brand promotion based on market dynamics.
  • Utilize innovative strategies to secure maximum media exposure.
  • Boost awareness within the travel media sector and coordinate events to enhance visibility and revenue.
  • Support social media initiatives as applicable.
  • Work with online platforms to promote the brand.
  • Manage content for publications and promotional materials.
  • Develop marketing collateral and brochures.
  • Participate in all brand imaging activities.
  • Ensure consistent messaging across all public relations efforts.

Building Relationships

  • Foster relationships with travel writers and local media to secure future coverage.
  • Engage with the community to expand the customer base and create sales opportunities.
  • Conduct outreach and follow-up with media contacts.
  • Identify channels for promoting inventory to enhance occupancy.
  • Provide creative tools for effective public relations and communications.
  • Assist in developing promotional campaigns.

Coordinating Communication Strategies

  • Deliver accurate and effective communications to visiting journalists.
  • Assess new public relations opportunities for the brand.
  • Formulate a strategic public relations plan that encompasses various target audiences.
  • Manage media visits and community service initiatives.
  • Ensure compliance with corporate branding standards in all materials.
  • Support the creation of press releases and other media content.

Delivering Exceptional Service

  • Set a positive example in guest relations.
  • Engage with guests to gather feedback on service quality and address any concerns.
  • Monitor employee service behaviors and provide constructive feedback.
  • Conduct site visits with media representatives.

Additional Duties

  • Maintain detailed records related to public relations materials.
  • Ensure adherence to corporate public relations guidelines.

Precision Hire Solution is committed to fostering a diverse workforce and creating an inclusive environment. We believe in the importance of hiring individuals from various backgrounds and experiences to enhance our team.