Product Marketing Strategist

4 weeks ago


Dubai, Dubai, United Arab Emirates Meta Full time
Consumer Product Marketing Manager

We're seeking an experienced Consumer Product Marketing Manager to join our growing product marketing team at Meta. As a key member of our team, you will play a critical role in helping us grow products used by billions of people and businesses worldwide.

Key Responsibilities:
  • Influence product strategies and positioning through data-driven insights and close collaboration with research, product, comms, and policy teams.
  • Develop and execute go-to-market strategies, including goal setting, metric development, asset creation, and integrated launch planning with cross-functional partners.
  • Partner with brand and integrated marketing teams on outbound marketing and advertising strategies to drive awareness, adoption, and long-term engagement.
  • Tackle complex problems with a strategic mindset and create thoughtful recommendations and action plans for solving those problems.
Requirements:
  • 10+ years of full-time experience in marketing, with direct experience in product marketing and partnering closely with product teams.
  • Experience with consumer GTM strategies based on consumer-driven insights and experience with consumer-facing product launches and consumer campaigns.
  • Experience working with product, marketing, policy, and communications teams at all levels of management, both internally and externally.
  • Experience developing and driving analytically rigorous online and offline marketing campaigns with various internal teams and external stakeholders.
  • Experience driving presentations with executives and cross-functional teams.
  • Project management experience.
Preferred Qualifications:
  • Bachelor's degree in business, marketing, or a creative discipline.
  • MBA.
  • Internet or technology industry experience.
  • International experience.
  • Copywriting experience.

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