Brand Management Specialist

1 month ago

Dubai, Dubai, United Arab Emirates Precision Hire Solution Full time
Job Overview

This role is responsible for driving and executing brand management tasks for skin care categories across the Middle East region. The successful candidate will steer skin care in-store and online plans, accelerate cross-functional plans in close coordination with cross-functional teams, control and manage brand budgets, and regularly conduct deep dives into the skin care category and track competition based on the latest available market/category retail audit information.

Key Responsibilities

Nielsen Deep Dives & Competition Tracking

  • Conduct monthly category deep dives using the Nielsen retail audit database for KSA and UAE.
  • Own planning, analysis, reporting, performance auditing, and identification of key areas of strength and development to boost action plans that drive market competitiveness.
  • Set up a competition tracking dashboard updated frequently (monthly) across KSA and UAE to understand key trends and moves in the marketplace.
  • Develop, grow, and optimize category deep dives and the competition tracking dashboard to increase effectiveness and consumer-centricity.

Skin Care In-Market Deployment (Offline/Online)

  • Coordinate trade marketing and e-commerce topics, including GTM packshots, NPD listing tracking, e-commerce PDPs, and LPs.
  • Conduct business analyst trainings and category inductions.
  • Develop, deploy, track, and monitor PR/influencer kits and results.

Skin Care X-Functional Plans

  • Provide sales and operations planning (S&OP) support.
  • Assist with quarterly planning meetings with cross-functional teams, including LVPs kickoff, follow-up, and closure.

Marketing Budget Adherence/Control/Management

  • Raise purchase orders and invoices on time.
  • Track and maintain the budget ongoing with the brand manager and monthly budget tracking with finance.
  • Close year-end budget spends, accruals, and provisions.

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