Digital Marketing Strategist

7 days ago


Dubai, Dubai, United Arab Emirates Deriv Full time

Deriv is revolutionising digital marketing in the online trading industry across the MENA region. We're seeking a skilled Digital Marketing Strategist to spearhead our digital presence and marketing innovation in Arabic-speaking markets, leveraging cutting-edge AI technologies to create culturally relevant campaigns.

This role will directly influence how millions of traders in the MENA region engage with our brand across digital channels. As an AI-first business, you'll have access to cutting-edge tools to improve your marketing potential.

Your Key Responsibilities:

  • Create and adapt multilingual marketing campaigns with a focus on Arabic-speaking markets
  • Develop culturally nuanced content using advanced AI tools for the MENA region
  • Lead social media strategy for Arabic-speaking audiences
  • Use AI tools to support Arabic content creation and conduct MENA market analysis
  • Ensure brand consistency across Arabic and English communications
  • Monitor and analyse campaign performance in MENA markets
  • Collaborate with global teams to align regional and international strategies
  • Implement localised marketing automation strategies

About You:

  • You are native / fluent in Arabic with excellent English communication skills
  • You have 5-8 years of experience in digital marketing, particularly in MENA markets
  • You demonstrate expertise in Arabic content creation and regional marketing
  • You possess strong understanding of MENA cultural nuances and market dynamics
  • You show proficiency in PPC and social media marketing for Arabic audiences
  • You have experience or enthusiasm for embracing AI technologies in marketing processes

We Offer:

  • Competitive salaries based on your skills, qualifications, experience and market rates
  • An annual bonus based on individual and company performance
  • A personalised Learning and Development programme
  • The costs covered for relevant professional development and education related to advancing your career at Deriv


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