Retail Experience Strategist
4 days ago
We are seeking a visionary leader to spearhead our retail experience strategy. As the Head of Visual Merchandising, you will be responsible for developing and executing innovative VM plans that enhance brand identity and drive sales.
The ideal candidate has a deep understanding of visual storytelling, consumer behavior, and retail aesthetics. They will collaborate with cross-functional teams to create high-impact displays, optimize store layouts, and lead a team of visual merchandisers.
Key Responsibilities
- Visual Merchandising Strategy & Brand Expression
- Develop and implement a comprehensive visual merchandising strategy to enhance store appeal.
- Ensure brand consistency across all locations through structured VM guidelines and standards.
- Oversee the design and execution of seasonal window displays, in-store activations, and product layouts.
- Work closely with marketing, buying, and retail teams to align visual storytelling with brand campaigns.
- Conduct ongoing market research and trend analysis to stay ahead of industry innovations.
- Create engaging in-store experiences that attract, inspire, and retain customers.
- Optimize store layouts, fixture placements, and display arrangements for maximum impact.
- Lead the execution of product launches, promotions, and thematic displays.
- Utilize customer insights and shopper behavior data to refine visual merchandising approaches.
- Ensure all stores maintain a high standard of presentation and brand storytelling.
- Develop and oversee the execution of visual merchandising plans across multiple store formats.
- Partner with store managers to ensure consistent execution of VM guidelines.
- Train and mentor in-store teams on visual merchandising principles and brand guidelines.
- Monitor store performance through regular audits and customer feedback analysis.
- Lead, mentor, and develop a high-performing visual merchandising team.
- Establish clear KPIs and performance goals for the VM team.
- Foster a culture of creativity, collaboration, and innovation within the team.
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