Brand Insights Specialist

6 days ago


Dubai, Dubai, United Arab Emirates Kantar Group Full time

In this challenging role as a Brand Insights Specialist, you will be part of Kantar Group's Brand Domain team, working closely with clients to deliver business-critical insights and recommendations.

You will be responsible for managing the day-to-day running of projects, ensuring timely delivery, and maintaining effective communication with clients and team members.

As a key member of the team, you will contribute to growing our clients' businesses by developing a deep understanding of their brands, analyzing marketing activities, and identifying potential growth opportunities.

This position requires a strong analytical mindset, excellent communication skills, and the ability to work collaboratively within a team environment.

Key Responsibilities:
  1. Project management, including timeline management and stakeholder communication
  2. Questionnaire design and analysis, as well as script checking
  3. Data analysis and development using RFS/SPSS platform
  4. Client project debriefs and feedback implementation
  5. Simple client query resolution
  6. Central Business and Research Question creation
  7. Brainstorm session setup, including proposal, questionnaire design, analysis plan, and data processing specifications
  8. Internal stakeholder relationship building and management
  9. Operational efficiency and continuous improvement

Requirements:

  • Relevant academic degree in Marketing, Communication, Business Administration, or a related field
  • Minimum 3+ years of work experience in market research, with brand studies experience being an advantage
  • Strong analytical skills and numeracy abilities
  • Detailed understanding of market research principles and quantitative research methodologies
  • Proven track record in client-facing roles, with strong relationship-building skills
  • Collaborative approach, with ability to work independently


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