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Senior Online Marketing Lead

2 weeks ago

Abu Dhabi, Abu Dhabi, United Arab Emirates Pure Home Real Estate Full time
Digital Marketing Career Opportunity
Pure Home Real Estate is expanding its digital marketing team and seeks a talented Senior Online Marketing Lead. As a seasoned professional, you'll play a pivotal role in shaping our digital marketing strategy and executing campaigns that drive business growth.

This is a fantastic opportunity to join a dynamic team and take your digital marketing expertise to the next level. Our ideal candidate has a solid background in digital marketing, excellent leadership skills, and a proven track record of success.

In this role, you'll lead the development and execution of digital marketing strategies, focusing on lead generation, customer retention, and brand awareness. You'll also oversee the execution of digital campaigns across multiple channels, ensuring they are optimized for maximum performance and ROI.

Your responsibilities will include:
  1. Strategy Development: Collaborate with cross-functional teams to develop and execute digital marketing strategies aligned with company goals.
  2. Campaign Management: Oversee the execution of digital campaigns across multiple channels, including SEO, SEM, content marketing, email marketing, social media, and paid advertising.
  3. Team Leadership: Lead, mentor, and develop a high-performing digital marketing team, providing guidance and setting clear performance goals.
  4. Budget & Resource Management: Allocate resources effectively, ensuring campaigns are executed within budget while maximizing impact.
  5. SEO & SEM Optimization: Ensure organic search performance through SEO best practices, overseeing and optimizing SEM efforts to drive paid traffic.
  6. Content Strategy: Collaborate with the content team to create and distribute valuable, relevant, and consistent content to attract and retain a clearly defined audience.
  7. Analytics & Reporting: Use data and analytics tools to track campaign performance, analyze metrics, and generate regular reports on ROI, conversion rates, and other key KPIs.
  8. Social Media Management: Lead social media strategy, creating paid and organic campaigns, and driving engagement across platforms like Facebook, Instagram, LinkedIn, etc.
  9. Marketing Automation: Implement and manage marketing automation platforms to improve campaign efficiency and nurture leads through targeted email and content flows.
Key Qualifications:
  1. Minimum 5 years of experience in digital marketing, preferably in a managerial or leadership role.
  2. Proven track record of successful digital marketing campaign execution, optimization, and measurable results.
  3. Expertise in using digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Ads, SEMrush, HubSpot, Marketo, and Mailchimp.
  4. Strong experience in SEO, SEM, PPC, content marketing, social media, and email marketing.
  5. Experience with marketing automation tools and CRM systems.
  6. Strong leadership, communication, and project management skills.
  7. Creative and strategic thinker with a focus on both short-term results and long-term brand growth.