Data Insights Strategist

3 days ago


Dubai, Dubai, United Arab Emirates Al Tayer Group Full time
About Us

Al Tayer Group's retail division, Al Tayer Insignia, is a leader in luxury retail in the Middle East. We host a portfolio of world-renowned luxury brands in various categories. Our goal is to provide exceptional customer experiences while staying at the forefront of industry trends.

About The Role

We are seeking an Analytics and CRM Leader to join our team. As a key member of our organization, you will be responsible for leading our data and analytics functions within CRM. This includes building propensity models, segmenting our data sets, and determining customer lifetime value (CLV). You will also serve as the SME for our Salesforce Marketing Cloud Instance and support campaign teams on best practices and platform maturity adoption.

Key Responsibilities
  1. Develop and implement advanced analytics solutions to drive business growth and inform strategic decisions.
  2. Lead the development and maintenance of customer segmentation models, including RFM modeling and purchase propensity.
  3. Serve as the guardian of data security within the team and ensure adherence to best practices.
  4. Collaborate with cross-functional teams to design and implement data-driven marketing strategies.
  5. Develop and maintain technical requirements for the adoption of new technologies and platforms.
About You

We are looking for a highly skilled and experienced individual with a strong background in analytics, CRM, and marketing technology. If you have a passion for delivering exceptional results and driving business growth through data-driven insights, we encourage you to apply.



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