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Marketing Professional

2 weeks ago

Dubai, Dubai, United Arab Emirates Unicast Full time

Unicast.ai is a cutting-edge career hub for the Web3 industry, revolutionizing how talent & freelancers connect with projects through an AI-powered platform and community-driven approach that rewards engagement.

About our partner:

A leading blockchain platform specializing in decentralized finance (DeFi) solutions has gained recognition for its innovative approach to optimizing and facilitating decentralized cryptocurrency trading and liquidity aggregation.

We're seeking a dynamic Marketing Manager to drive our client's brand visibility and user acquisition. This role requires a combination of creative marketing strategies and technical blockchain knowledge.

Key Responsibilities:

  • Develop and execute comprehensive marketing strategies to promote our client's blockchain platform and DeFi products.
  • Build and maintain strong relationships with key players in the Web3 space, including influencers, media outlets, and partner projects.
  • Create compelling content (blog posts, social media) that effectively communicates our client's value proposition to both technical and non-technical audiences.
  • Analyze marketing metrics and provide regular reports on campaign effectiveness, user acquisition, and community growth.

Requirements:

  • Bachelor's degree or higher in Marketing, Business, or a related field. Additional blockchain/crypto education is a plus.
  • Ideal 1+ years of experience in Web3/crypto marketing roles, with a proven track record of successful campaigns.
  • Deep understanding of blockchain technology, DeFi protocols, and the broader cryptocurrency ecosystem.
  • Strong analytical skills with the ability to interpret complex data and translate it into actionable marketing strategies.
  • Experience with community management tools, analytics platforms, and blockchain-specific marketing channels.
  • Passion for innovation and ability to adapt quickly in the fast-paced world of Web3.