Visual Merchandising and Retail Marketing Specialist

1 week ago

Dubai, Dubai, United Arab Emirates Goyal Books Full time
Job Description:

We are seeking a highly skilled and creative professional to join our team as a Retail Marketing and Visual Merchandising Manager at Goyal Books. In this role, you will be responsible for driving sales growth by developing and implementing effective visual merchandising strategies and innovative marketing campaigns.

Key Responsibilities:
  • Market Research and Trend Analysis: Conduct thorough research to identify emerging market trends and products to expand our product offerings and cater to customer preferences.
  • Supplier Management: Establish and maintain relationships with suppliers to ensure a diverse and competitive product range, negotiating favorable terms and pricing.
  • Visual Merchandising Strategy: Develop and execute visual merchandising strategies that maximize product visibility, enhance customer engagement, and drive sales conversions.
  • Brand Identity and Messaging: Collaborate with cross-functional teams and the designing team to plan and implement in-store branding initiatives that align with the brand identity and messaging.
  • Promotional Campaigns: Design and execute promotional campaigns and offers to increase footfall and boost sales, analyzing results to make data-driven adjustments.
  • Competitor Analysis: Monitor competitor activities and market dynamics to stay informed about industry trends and adapt strategies accordingly.
  • Data Analysis: Analyze sales data, customer feedback, and market insights to make informed decisions regarding product assortment and merchandising improvements.
  • Team Leadership: Train and lead a team of visual merchandisers to ensure consistent implementation of brand standards and creative merchandising concepts.
Requirements:
  • Education: Bachelor's degree in Marketing, Business Administration, Retail Management, or a related field. A master's degree is a plus.
  • Experience: Proven experience in retail marketing, visual merchandising, or a related role within the retail industry.
  • Skills: Strong understanding of market trends, consumer behavior, and product life cycles. Exceptional creativity and an eye for detail, with the ability to translate concepts into visually appealing displays. Proficiency in data analysis to make informed decisions and optimize marketing and merchandising strategies. Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams and vendors.

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