Search Engine Optimizer

3 days ago


Dubai, Dubai, United Arab Emirates Performance Auto Spares Full time

We are seeking a skilled Digital Marketing and Web Design Specialist to elevate our online presence, boost customer engagement, and drive sales.

About Performance Auto Spares:

We specialize in delivering high-performance vehicle parts and accessories to enthusiasts worldwide.

We are passionate about providing top-notch products and exceptional service to our customers. To take our online presence to the next level and drive sales, we are seeking a talented and creative professional to join our team.

Responsibilities
  • SEO Best Practices:
  1. Implement technical SEO best practices, including site speed optimization, schema markup, and mobile responsiveness.
  2. Collaborate with web development and design teams to ensure SEO best practices are integrated into website structure and design.
  3. Regularly audit website content and structure to identify and address opportunities for optimization.
Link Building Strategies:
  1. Develop and execute effective link-building strategies to improve website authority and domain ranking.
  2. Identify relevant websites for link-building opportunities.
  3. Monitor backlink profile and disavow toxic or low-quality links as necessary.
  4. Stay up-to-date with industry trends and algorithm updates to adapt link-building strategies.
  5. Collaborate with content creators to develop SEO-friendly content that aligns with target keywords and audience intent.
  6. Optimize existing content for search engines, including updating metadata, improving readability, and incorporating relevant keywords.
  7. Conduct content gap analysis and recommend new content opportunities to address user queries and improve search visibility.
E-commerce Website Maintenance:
  1. Maintain a visually appealing, user-friendly, and responsive e-commerce website.
  2. Ensure seamless navigation, fast loading times, and mobile optimization.
  3. Update content, product listings, and promotions regularly.
Paid Advertising Campaigns:
  1. Plan, execute, and manage paid advertising campaigns on Google Ads.
  2. Analyze campaign performance and optimize for maximum ROI.
Email and WhatsApp Marketing:
  1. Develop and manage targeted WhatsApp marketing campaigns.
  2. Create engaging and personalized email marketing content to promote products and special offers.
  3. Build and segment customer lists for effective targeting.
  4. Collaborate with the team to develop innovative digital marketing strategies.
  5. Monitor and report on campaign performance, providing insights for continuous improvement.


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