Product Innovator
5 days ago
About Our Company Culture
We're a dynamic organization that values diversity and innovation. Our ecosystem connects consumers to local operators, bringing relevant goods and services to their neighborhoods.
About the Job
This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive growth. They should be able to work cross-functionally to execute these strategies and ensure brand consistency.
Key Responsibilities:
- Brand Strategy:
- Develop comprehensive brand strategies that align with business goals
- Analyze market trends and competitor activity to identify opportunities and challenges
- Create tailored brand positioning strategies that resonate with target audiences
- Marketing and Promotion:
- Build and maintain relationships with key stakeholders, including DSPs
- Plan and execute marketing campaigns to increase brand awareness and customer engagement
- Monitor campaign performance and adjust strategies to optimize results
- Customer Experience:
- Ensure a consistent brand experience across all touchpoints
- Collect and analyze customer feedback to inform improvements
- Develop strategies to enhance customer satisfaction and loyalty
- Cross-Functional Collaboration:
- Work closely with the culinary team to align menu offerings with brand identity and customer preferences
- Establish relationships with influencers, media, and industry partners to amplify brand presence
- Performance Metrics:
- Track key performance indicators related to brand growth, customer engagement, and sales
- Prepare regular reports on brand performance and marketing effectiveness
- Adjust strategies based on data insights and performance metrics
- Content Management:
- Identify and develop new content opportunities
- Serve as the primary point of contact between REEF and content partners
- Own the content development process from concept to launch with all stakeholders
About The Benefits
- Competitive salary package
- Paid annual holiday
- Medical insurance
About The Requirements
- Strong understanding of brand development and marketing principles
- Excellent communication, presentation, and interpersonal skills
- Analytic skills
- Creative thinking with strong problem-solving abilities
- Ability to work independently and as part of a team in a fast-paced environment
- Fluent in English; French and Arabic are a plus
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