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4 days ago
At Betterhomes, we're seeking a highly skilled Content Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and managing engaging content across various channels to promote our brand, properties, and company culture.
About the Role- Develop and execute comprehensive content marketing strategies aligned with our business objectives.
- Create high-quality visual content, including photos, videos, and infographics, to showcase our properties and employee work culture.
- Conceptualize, script, shoot, and edit compelling content that resonates with our target audience.
- Collaborate with our PR Manager to create internal and external content that supports our PR strategies.
- Conduct research and stay up-to-date with industry trends, market insights, and competitor analysis to inform content creation strategies.
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Proven experience in creating engaging content on social media platforms.
- Excellent writing, editing, and proofreading skills with a strong command of grammar and attention to detail.
- Proficiency in creating visual content using tools like Adobe, Canva, or similar platforms.
- Knowledge of content marketing best practices and experience with keyword research, audience selection, and optimization.
- Strong research skills to gather industry insights and market trends.
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