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Customer Retention and Engagement Lead

2 weeks ago

Sharjah, Sharjah, United Arab Emirates Americana Restaurants Full time

The ideal candidate for this Customer Retention and Engagement Lead role will have 4–6 years of experience in CRM, loyalty marketing, or customer lifecycle management. Key responsibilities include owning the end-to-end CRM calendar, designing targeted campaigns, and analyzing campaign performance to optimize ROI.

Loyalty Program Leadership:

  • Developing and evolving KFC's loyalty strategy to deepen customer engagement and repeat purchases.
  • Collaborating with cross-functional teams to integrate loyalty benefits seamlessly into the customer journey.
  • Tracking loyalty KPIs and identifying opportunities for gamification or tiered rewards.

Creative Excellence & Brand Alignment:

  • Briefing agencies on brand tonality to ensure CRM/loyalty creatives reflect KFC's voice.
  • Building a library of modular creative assets for rapid campaign deployment.
  • Championing innovation in formats to boost open/click-through rates.

Key Requirements:

  • Bachelor's degree in marketing, Business, Data Analytics, or related field.
  • 4–6 years of hands-on experience in CRM, loyalty marketing, or customer lifecycle management.
  • Proficiency in analytics tools and CRM platforms.
  • Demonstrated ability to translate data into strategy.