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Digital Communications Specialist

7 days ago


Dubai, Dubai, United Arab Emirates TEAM LEWIS Full time

About TEAM LEWIS

We are a global marketing agency with over two decades of experience. Our team has delivered award-winning campaigns and expanded our client relationships into new markets and services. We have made strategic acquisitions, winning prestigious awards including Cannes Lions, PRovoke Media, ICCO European Excellence, PRCA Digital, Digital Impact, and Global Digital Excellence.

At the heart of the business is the TEAM LEWIS Foundation (TLF), a nonprofit charitable entity funded by us. The TLF supports individuals undertaking charitable activities and charitable organizations in achieving their goals. It promotes social, cultural, economic, and environmental innovation that benefits society.

Purpose of the role

The Senior Account Executive is responsible for day-to-day media liaison and project management within accounts. This person integrates social media into PR campaigns and communicates effectively with clients' teams and media contacts.

Key responsibilities and tasks

Client Management

  • Assists Campaign Managers and Directors with client and project management.
  • Offers advice and recommendations to clients and team regarding media strategy and tactics.
  • Maintains assigned relationships with clients, establishing self and TEAM LEWIS as a long-term partner.
  • Manages communication with select clients and ensures deadlines and service agreements are met.
  • Supports business development by assisting with pitch preparation and research.

Media Relations

  • Understands and follows the news agenda, positioning clients and products within the wider narrative.
  • Directly pitches engaging content to journalists, bloggers, and analysts.
  • Assists in managing press/analyst tours, briefings, and meetings.
  • Reviews and refines campaign programs at a tactical level, ensuring ongoing relevance and adapting plans where necessary.
  • Deploys rapid response to breaking news on behalf of clients.

Content Creation

  • Drafts a range of written materials including biographies, briefing documents, and press releases.
  • Creates compelling content for traditional and digital media.
  • Develops valuable and insightful briefing sheets for clients.
  • Uses insight to create briefing sheets for clients during press briefings.

Digital/Social Media

  • Uses social media to expand own network and develop media relationships.
  • Pitches additional digital content including infographics and video.
  • Provides social media insight and execution of related digital activity.

Team Working and Development

  • Mentors and provides advice to graduates and account executives.
  • Ensures personal objectives are met and deliverable client objectives are achieved.
  • Accurately reports activity levels and completes timesheets.