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Digital Marketing Team Lead
1 week ago
At Emirates Park Zoo, we are committed to delivering exceptional customer experiences across all digital channels. As a Digital Marketing Manager, you will be responsible for developing and implementing a comprehensive digital marketing strategy that drives brand awareness, improves brand recognition, and boosts online engagement.
You will work closely with cross-functional teams to design, build, and maintain our social media presence, display advertising campaigns, and email marketing initiatives. The ideal candidate will have a strong background in digital marketing, with expertise in paid search, SEO, PPC, and affiliate programmes.
Responsibilities
- Develop and execute a comprehensive digital marketing strategy that drives brand awareness, improves brand recognition, and boosts online engagement.
- Manage marketing databases, analyze campaign performance, and identify trends and insights to optimize spend and performance.
- Collaborate with cross-functional teams to design, build, and maintain our social media presence, display advertising campaigns, and email marketing initiatives.
- Brainstorm new and creative growth strategies and plan, execute, and measure experiments and conversion tests.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
