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Senior Research Professional
2 weeks ago
We are seeking a highly skilled Senior Research Manager to join our team. The ideal candidate will have a proven track record in designing and delivering impactful research projects, with expertise in both qualitative and quantitative research methods. A strong understanding of the MENA region, particularly KSA and UAE, including cultural nuances, market dynamics, and consumer behavior, is essential.
Responsibilities
As a Senior Research Manager, you will oversee client-facing research, provide hands-on support, and lead a small team to deliver high-quality insights that drive client success. Key responsibilities include:
- Leading and guiding the team on a range of projects, including Qualitative U&As, Qualitative Concept/Creative Assessments, Social Listening, BHTs, Copy Tests, Brand Lift Studies/Campaign Impact Assessments.
- Proactively building best-in-class measures at research design, project setup, and fieldwork partner selection stages, addressing potential challenges.
- Leveraging NetBase for social listening exercises, building know-how of the tool.
- Contribute to the development and optimization of research frameworks, tools, and methodologies, with a focus on enhancing mixed-method approaches.
- Support and guide the team in deploying advanced analytics across quantitative projects.
