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Global Brand Manager

1 week ago

Dubai, Dubai, United Arab Emirates Talent Pal Full time

About the Job: Talent Pal is seeking an experienced Marketing Director to join our team in Dubai.

Job Description: As a Marketing Director, you will be responsible for developing and executing comprehensive marketing strategies for the Shiseido brand in the Middle East region.

Main Responsibilities:

  • Strategic Planning & Execution:
    • Develop and implement comprehensive marketing strategies tailored to local market needs and aligned with global brand positioning.
    • Drive the annual marketing calendar including product launches, trade animations, promotions, and campaigns.
    • Analyze market trends, consumer behavior, and competitor activities to adjust marketing plans accordingly.
  • Brand Management:
    • Ensure brand consistency across all marketing communications.
    • Collaborate with the global brand team to localize global campaigns.
  • Digital Marketing & E-Commerce:
    • Develop and execute digital marketing strategies including social media.
    • Work in collaboration with the PR team on influencer marketing and consumer activations.
    • Drive the performance of the brand across e-retail platforms.
  • Budget Management:
    • Manage the marketing budget ensuring effective allocation of resources.
    • Monitor and report on the performance of marketing activities.
  • Cross-functional Collaboration:
    • Partner with sales, PR, e-commerce, and supply chain teams to ensure seamless execution of marketing initiatives.
    • Build strong relationships with external partners.

Requirements: A minimum of 4 years of experience in beauty, cosmetics, FMCG or related field, successful track record of managing and executing 360 marketing plans, experience in managing marketing budgets independently.