Channel Marketing Communications Specialist, MEA

5 days ago


Dubai, Dubai, United Arab Emirates Apple Inc. Full time
Role Overview

The Channel Customer Communications Executive plays a key role in managing channel communications for defined tier 2 markets/resellers across the Middle East and Africa region. This involves overseeing business development fund planning, project managing the business development/capacity process, and developing deep understanding of the Apple brand, partner brands, and local markets to drive innovative partner strategies.

Key Responsibilities
  • Oversee BDF planning at named resellers to ensure budgets and resources are allocated to support Apple's strategic priorities.
  • Project manage the BD/CAP process/future Ascent budget input to systems, adjustments & tracking.
  • Develop deep understanding of the Apple brand, the partner's brand, and the local market to help drive an innovative partner strategy and amazing partner creative for all Apple products and services.
  • Execute communication workshops with partners' senior marketing teams and agencies.
  • Work 1-to-1 with key partners on the design of joint long term marketing strategy & quarterly tactical planning, together with the relevant local and central teams.
  • Support quarterly demand generation process in close collaboration with relevant AE/BDM/CM colleagues ensuring optimal communication of offers and promotions and the best possible media strategy.
  • Support partner contract negotiations from a channel communications, marketing and merchandising perspective.
  • Manage NPI Channel Communication for defined T2 partners.
  • Work closely with the rest of the Sales and Business Development team to ensure comprehension of market opportunities and how to drive the optimal impact in terms of communication and media/content strategies.
  • Drive awareness, distribute, and educate partners on Marketing guidance and assets. Handle compliant usage of Apple assets (Review and approval of partner ATL and BTL).
  • Actively support standard methodology sharing, consistent methodology in return on investment analysis and scale activities where possible across the region.
  • Develop Post mortems, benchmarking and KPI tracking at named accounts, including linking to sales performance and campaign impacts.
  • Best practice sharing across defined markets and partners.


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