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Digital Luxury Marketing Lead

3 weeks ago

Dubai, Dubai, United Arab Emirates Eden Rose Full time

About the Job

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Eden Rose, a renowned luxury yacht company, is searching for a highly skilled Marketing Manager to lead our marketing efforts. As a marketing expert, you will be responsible for creating and implementing comprehensive marketing strategies that boost brand visibility and drive customer engagement.

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This role requires a deep understanding of luxury marketing principles, particularly in the yacht, marine, hospitality, or high-end lifestyle industries. You will oversee the development and execution of digital marketing campaigns, ensure cohesive brand messaging, and build relationships with influential stakeholders.

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Key Responsibilities:

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  • Develop and implement multi-channel marketing strategies to enhance brand awareness and generate leads.
  • Manage digital marketing campaigns, including social media, SEO, email marketing, and paid advertising.
  • Ensure consistent and impactful brand positioning across all marketing touchpoints.
  • Plan and execute exclusive yacht events, sponsorships, and partnerships aimed at high-net-worth clients.
  • Collaborate with sales teams to align marketing strategies with business objectives.
  • Track and analyze campaign performance, optimizing strategies using data-driven insights.
  • Build and maintain relationships with creative agencies, influencers, and media partners.
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Requirements:

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  • Experience: At least 5+ years in luxury marketing is essential, ideally within the yacht, marine, hospitality, or high-end lifestyle sectors.
  • Skills: Expertise in digital marketing, content creation, and event management.
  • Creativity: A passion for storytelling and building exceptional luxury brands.
  • Tech-Savvy: Proficient in marketing automation tools, social media platforms, and analytics software.
  • Communication: Outstanding written and verbal communication skills in English; additional languages are a plus.
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To succeed in this challenging yet rewarding role, you must possess a unique blend of creativity, technical expertise, and business acumen.