Sales and Marketing Professional
1 day ago
Job Overview:
We are seeking an experienced Sales Marketing Specialist to join our team at Delta Medical Laboratories. In this role, you will play a critical part in driving sales growth and promoting our products or services through strategic marketing initiatives.
The Sales Marketing Specialist will combine skills in sales, marketing, and business development to create campaigns that increase brand awareness, attract customers, and drive revenue. This role requires a strong understanding of market trends, customer needs, and competitor offerings.
Responsibilities:
- Sales Strategy Development: Research market trends, analyze customer needs, and develop targeted sales strategies to drive sales growth.
- Marketing Strategy & Planning: Conduct market research, develop and execute integrated marketing campaigns, and create content that resonates with target audiences.
- Digital Marketing: Optimize websites for search engines, run paid search engine marketing campaigns, design email campaigns, manage social media accounts, and track analytics.
- Brand Management: Develop clear brand positioning strategies, ensure consistent branding across all platforms, and build a positive public image through media relations and outreach efforts.
- Cross-Functional Collaboration: Work closely with the sales team to ensure marketing efforts align with sales goals, support sales training, and ensure smooth lead handoffs.
- Content Creation & Messaging: Create compelling marketing materials, work with designers to create visual content, and develop content calendars to plan and schedule marketing activities.
- Paid Media Campaigns & Promotions: Manage paid advertising campaigns, design promotional strategies, and plan and execute events to increase brand visibility and engage with customers.
- Market and Competitor Analysis: Continuously monitor competitors' products, pricing, and marketing strategies, gather customer feedback, and use market research to identify new trends and refine marketing strategies.
- Analytics & Reporting: Use data from marketing campaigns, sales reports, and customer feedback to evaluate the effectiveness of strategies and make informed decisions.
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