Digital Marketing Strategist
7 days ago
We are seeking a highly skilled Digital Marketing Strategist to enhance brand visibility through strategic event planning and digital marketing initiatives. This role is ideal for a creative and results-driven professional passionate about delivering impactful brand experiences and leveraging digital platforms for maximum reach.
This position will oversee all media buying efforts, including banners, display ads, and digital placements. You will work closely with agencies and third-party vendors to ensure campaign success. Additionally, you will collaborate with the marketing team and agencies to leverage marketing technology tools (CRM, email automation, analytics platforms) to drive data-driven decisions and improve customer experience.
Your responsibilities will include managing and optimizing paid campaigns across search engines, display networks, and social media platforms to meet business goals. You will also coordinate with content teams from agencies, content creators, and influencers to develop engaging digital assets that resonate with target audiences, ensuring the brand voice is consistent across all channels. Furthermore, you will support agencies in tracking and analyzing the performance of digital campaigns, generate insights, and prepare comprehensive reports to measure ROI and optimize strategies.
Key Qualifications:
- Bachelor's degree in marketing, Business, or related field.
- Minimum of 3 years of experience in digital marketing, with a focus on social media, media buying, influencer marketing, and Mar-tech.
- Proven experience in managing and executing successful digital campaigns, particularly in the UAE automotive, tech, fashion, or startup market.
- Strong proficiency in English and Arabic, both written and spoken, is preferred for targeting English and Arabic-speaking audiences.
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