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Digital Marketing Strategist

1 week ago

Dubai, Dubai, United Arab Emirates Performance Auto Spares Full time

We are seeking a skilled Digital Marketing and Web Design Specialist to enhance our online presence, boost customer engagement, and drive sales.

About Us:

Performance Auto Spares is a leading vehicle performance store specializing in racing cars and street performance cars.

We are dedicated to delivering top-notch products and exceptional service to our customers. To elevate our online visibility and drive sales, we are looking for a skilled and creative professional to join our team.

Job Description
  • On-Page Optimization:
  1. Conduct comprehensive keyword research to identify high-value target keywords.
  2. Optimize website content, including meta tags, headers, and on-page copy, to improve search engine rankings.
  3. Implement technical SEO best practices, including site speed optimization, schema markup, and mobile responsiveness.
  4. Collaborate with web development and design teams to ensure SEO best practices are integrated into website structure and design.
  5. Regularly audit website content and structure to identify and address opportunities for optimization.
Off-Page Optimization:
  1. Develop and execute effective link-building strategies to improve website authority and domain ranking.
  2. Identify the relevant websites for link-building opportunities.
  3. Monitor backlink profile and disavow toxic or low-quality links as necessary.
  4. Stay abreast of industry trends and algorithm updates to adapt link-building strategies accordingly.
  5. Collaborate with content creators to develop SEO-friendly content that aligns with target keywords and audience intent.
  6. Optimize existing content for search engines, including updating meta data, improving readability, and incorporating relevant keywords.
  7. Conduct content gap analysis and recommend new content opportunities to address user queries and improve search visibility.
Website Design & Development:
  1. Design and maintain an attractive, user-friendly, and responsive e-commerce website.
  2. Ensure seamless navigation, fast loading times, and mobile optimization.
  3. Update content, product listings, and promotions regularly.
Search Engine Marketing (SEM):
  1. Plan, execute, and manage paid advertising campaigns on Google Ads.
  2. Analyze campaign performance and optimize for maximum ROI.
WhatsApp & Email Marketing:
  1. Develop and manage targeted WhatsApp marketing campaigns.
  2. Create engaging and personalized email marketing content to promote products and special offers.
  3. Build and segment customer lists for effective targeting.
  4. Collaborate with the team to develop innovative digital marketing strategies.
  5. Monitor and report on campaign performance, providing insights for continuous improvement.