Marketing Specialist

1 month ago


Dubai, Dubai, United Arab Emirates Accor Full time
Position Overview

The Marketing Coordinator plays a crucial role in shaping the marketing initiatives of Accor. This position involves a variety of responsibilities aimed at enhancing the company's market presence and driving engagement.

Key Responsibilities
  • Strategy Development: Collaborate in the formulation and execution of comprehensive marketing strategies that align with company objectives.
  • Market Analysis: Perform in-depth market research to uncover trends and identify key target demographics.
  • Content Management: Create, edit, and oversee marketing materials, including social media content, newsletters, and website copy.
  • Collaboration: Work closely with marketing, public relations, and design teams to produce impactful marketing collateral.
  • Database Management: Maintain and update marketing databases utilizing Customer Relationship Management (CRM) systems.
  • Performance Tracking: Monitor and evaluate the effectiveness of marketing campaigns, reporting on essential metrics through data analysis tools.
  • Event Support: Assist in the planning and execution of various events, including media engagements and promotional launches.
  • Material Distribution: Ensure the effective dissemination of marketing communications and materials both internally and externally.
  • Trend Monitoring: Stay informed about the latest trends and advancements in marketing practices.
  • Competitor Research: Conduct research to identify competitor strategies and potential marketing opportunities.
  • Budget Management: Oversee marketing budgets and allocate resources efficiently.

This role is integral to the success of Accor's marketing efforts, requiring a proactive approach and a keen understanding of the industry landscape.


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