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Marketing and Communications Specialist

2 weeks ago

Abu Dhabi, Abu Dhabi, United Arab Emirates United Al Saqer Group Full time

Job Description

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As a Marketing Specialist, you will play a crucial role in developing and implementing effective marketing strategies to achieve business goals. You will work closely with the Marketing Manager to plan, execute, and measure marketing campaigns across various channels.

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Key Responsibilities

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  • SUPPORT MARKETING MANAGER IN IMPLEMENTING MARKETING PLANS
  • ENSURE MARKETING ACTIVITIES OUTCOMES REFLECT ON THE BUSINESS QUALITATIVELY AND QUANTITATIVELY
  • ASSIST IN COLLATING COMPETITORS' ACTIVITIES REGARDING COMMUNICATION, PRICING, PACKAGING, AND PLANNING
  • PARTICIPATE IN REGULAR MEETINGS WITH THE MARKETING MANAGER AND SALES (BRAND, AFTERSALES, PARTS, SERVICE) TEAM IN ANALYZING MARKET NEEDS
  • SET MARKETING CAMPAIGNS AND ACTIVITIES BASED ON THE COLLECTED DATA FROM THE CRM DEPARTMENT
  • CORRDINATE IN PREPARING MARKETING CAMPAIGNS, DIGITAL AND SOCIAL MEDIA PLANS, ADVERTISING, AND DIRECT MARKETING
  • COLLABORATE IN PROMOTIONAL PR ACTIVITIES, CONFERENCES, EVENTS, SPONSORSHIPS, AND PRODUCT PLACEMENTS
  • ENSURE MARKETING COMMUNICATIONS ARE IN LINE WITH BMW/ MINI CI AND APPROVED BY THE REGIONAL SALES MANAGER AND MARKETING MANAGER IN BOTH DIGITAL AND CONVENTIONAL MANNERS
  • CORRDINATE WITH THE CRM MANAGER FOR BETTER CUSTOMER DATA COLLECTION AND ANALYSIS
  • ASSIST THE MARKETING MANAGER IN MEASURING THE ROI FROM ALL MARKETING ACTIVITIES, TAKING INTO CONSIDERATION SALES FUNNEL NUMBERS AND RATIOS GENERATED ACCORDINGLY
  • MANTAIN EFFECTIVE WORKING RELATIONS AND CONTACTS WITH KEY EXTERNAL PARTIES, SUCH AS BRAND PRINCIPLES, VENDORS, ETC.
  • PREPARE AND DELIVER AD-HOC REPORTS AS REQUIRED BY THE MARKETING MANAGER
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Profile Requirements

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We are looking for a highly motivated and experienced Marketing Specialist to join our team. You will have a bachelor's degree in marketing or a related field and at least 3 years of experience in a similar capacity.

Requirements:

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  • BACHELOR'S DEGREE IN MARKETING OR BUSINESS-RELATED DISCIPLINE
  • 3 YEARS' EXPERIENCE IN A SIMILAR CAPACITY, PREFERABLY FROM THE AUTOMOTIVE INDUSTRY
  • PROFESSIONAL EXPERIENCE OF WORKING WITH AND MANAGING AGENCIES AND INTERNAL COMPANY RESOURCES.
  • GOOD COMMUNICATION AND PRESENTATION SKILLS
  • GOOD ORGANIZATIONAL AND PLANNING ABILITIES, INCLUDING THE ABILITY TO DEAL WITH/WORK UNDER PRESSURE AND TIGHT DEADLINES.
  • COMPUTER LITERATE IN MICROSOFT OFFICE APPLICATIONS INCLUDING WORD, POWERPOINT & EXCEL
  • EXPERIENCE IN USING A VARIETY OF CMS AND SOCIAL MEDIA PLATFORMS AND TOOLS.
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Benefits

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As a Marketing Specialist, you will have the opportunity to work with a leading luxury automotive brand and develop your career in a dynamic and fast-paced environment. You will be given the chance to work with a variety of people from different backgrounds and gain valuable experience in marketing and communications.