Senior Technical Tracking Specialist
5 hours ago
Are you a marketing technology expert looking to take your career to the next level? Do you have a passion for optimizing marketing infrastructure and driving growth through data-driven strategies? Look no further than Deriv's Senior Technical Tracking Specialist role
About the RoleAs a Senior Technical Tracking Specialist at Deriv, you will be responsible for implementing and managing innovative marketing tools to drive growth and efficiency. You will work closely with our marketing and technology teams to ensure seamless data flow and navigate complex technical integrations. Your expertise will be crucial in helping us stay ahead of the competition and achieve our marketing goals.
Key Responsibilities- Strategize and Optimize: Develop and implement data-driven strategies to optimize our marketing tech stack and drive growth.
- Master the CRM Symphony: Ensure our CRM tools, including Clevertap and DynamicWorks, work in harmony to create a seamless customer experience.
- Crack the Attribution Code: Use mobile attribution tools like Appsflyer and Adjust to reveal the true impact of our marketing efforts.
- Unleash the Power of Data: Implement and harness Customer Data Platforms like Rudderstack to transform raw data into actionable insights.
- Supercharge Lead Management: Streamline lead management with tools like, ensuring every potential customer gets the attention they deserve.
- Be the Tech Guru: Empower our marketing team with training and documentation to make the most of our tools.
- Bridge the Gaps: Collaborate seamlessly with IT, product development, and marketing to ensure everyone's on the same page.
- Stay Ahead of the Curve: Keep a finger on the pulse of marketing technology and explore new tools and solutions to keep us ahead of the competition.
- Document Like a Pro: Create clear, concise documentation that empowers the entire team to use our marketing tech stack effectively.
- Uncover Hidden Gems in the Data: Dive deep into analytics tools like GA4, GSC, AppsFlyer, and CM360 to transform raw data into actionable marketing strategies.
- Connect the Dots: Implement precise web-to-app attribution to ensure we understand the complete customer journey.
- Track Every Move: Maintain meticulous tracking and reporting across all campaigns to ensure every marketing dollar is accounted for.
- Integrate Seamlessly: Tackle technical challenges of server-to-server integrations via API to ensure accurate campaign measurement.
- Keep the Engines Running: Troubleshoot and resolve technical issues to ensure our marketing tech stack operates at peak performance.
- 7-8 years of experience in marketing technology, specifically related to hands-on implementation and management of:
- CRM tools like Clevertap and Moengage
- Attribution tools such as Appsflyer and Adjust
- Customer Data Platforms (CDPs) like Rudderstack
- Lead management tools like, HubSpot, and similar platforms
- Experience providing technical support and training to marketing teams
- Familiarity with connecting and managing different marketing APIs, such as Google Ads API or Meta's CAPI
- Strong technical skills with in-depth knowledge of marketing technology ecosystems
- Understanding of APIs, data integration, and data flows across marketing systems
- Excellent problem-solving abilities to diagnose and resolve technical issues
- Ability to collaborate with cross-functional teams to achieve shared objectives
- Strong communication skills, both written and verbal, to convey technical information to non-technical colleagues
- Ability to keep up with new trends in marketing technology
- A Bachelor's or Master's degree in Information Technology, Computer Science, or a related field
- Market-based salary
- Annual performance bonus
- Medical insurance
- Housing and transportation allowance
- Casual dress code
- Work permit
- A chance to work with top talent from across the globe (80+ nationalities)
- Ample team-building and bonding activities
- Great overseas travel opportunities
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Senior Technical Tracking Specialist
5 hours ago
Dubai, Dubai, United Arab Emirates Deriv Full timeUnlock Your Potential as a Senior Technical Tracking Specialist at DerivAre you a marketing technology expert looking for a new challenge? Do you have a passion for optimizing marketing infrastructure and driving growth? We're seeking a Senior Technical Tracking Specialist to join our team at Deriv in Dubai.About the RoleAs a Senior Technical Tracking...
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