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Brand Engagement Specialist
2 weeks ago
Job Summary:
A dynamic Field Marketing Specialist is needed to drive brand awareness, lead generation, and customer engagement through innovative on-the-ground marketing initiatives.
This role requires planning and executing field marketing campaigns, collaborating with sales teams, and analyzing campaign performance to optimize outreach strategies.
Key Responsibilities:
- Develop and implement field marketing campaigns to drive customer engagement and sales growth.
- Collaborate with sales teams to identify target audiences and tailor marketing strategies accordingly.
- Organize and participate in events, trade shows, and promotional activities to enhance brand visibility.
- Build and maintain relationships with local partners, vendors, and stakeholders to maximize campaign impact.
- Analyze market insights, competitor analysis, and customer feedback to refine marketing strategies.
- Track and analyze campaign performance, providing actionable recommendations for improvement.
- Ensure brand consistency across all marketing materials and customer touchpoints.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 1 year of related experience in field marketing, event management, or sales enablement.
- Excellent proficiency in spoken and written English.
- Strong communication and interpersonal skills to engage with customers and stakeholders.
- Ability to work independently, manage multiple projects, and meet deadlines.
- Data-driven mindset with experience in analyzing campaign effectiveness.
