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6 days ago
We are looking for a skilled Digital Marketing Manager to lead our online marketing efforts and drive business growth. As a key member of our marketing team, you will be responsible for developing and implementing digital marketing strategies to increase online traffic and revenue.
Key Responsibilities:
- Assist the Director of Marketing & Communications in developing and increasing traffic through direct and semi-direct online channels that will improve the overall revenue for the property and other key financial and customer metrics.
- Develop and execute online campaigns across all online channels, including social media and third-party websites.
- Monitor and manage the property's online presence, ensuring accuracy and brand compliance across all channels.
- Develop e-newsletters and other online advertising mediums, handling the property's presence on partners' websites and e-newsletters.
- Conduct regular quality assurance audits on the hotel's descriptive content and images to ensure parity on all channels and integrity with the brand website.
- Load and update content (photography and descriptions) for the property on all online channels in cooperation with the Director of Marketing & Communications.
- Monitor and assess the property's reviews on online portals, ensuring official feedback from the hotel is in place whenever necessary and manage the ORM system and reports.
- Identify and evaluate new marketing opportunities to increase direct internet traffic and drive online production.
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