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Social Media Content Strategist

2 weeks ago

Abu Dhabi, Abu Dhabi, United Arab Emirates W Group Full time

About W Group

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W Group is a leading entity in the industry, seeking an exceptional Social Media Executive to drive growth and engagement across its internal social media channels. This role is responsible for planning, creating, and managing compelling content that aligns with the company's vision and brand identity.

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Key Responsibilities

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  • Create high-quality social media content, including graphics, videos, reels, animations, and written posts.">
  • Manage on-site content creation, including capturing photos and videos at company events, office activities, and industry gatherings.">
  • Write compelling captions, scripts, and post copies tailored for each platform.">
  • Ensure brand consistency in messaging, tone, and visuals across all channels.">
  • Assist in shooting, editing, and promoting content.">
  • Coordinate podcast recording sessions, ensuring high-quality production.">
  • Develop short-form teaser videos, highlights, and interactive content to promote podcast episodes.">
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Social Media Execution for W Group & Entities

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  • Develop & implement the social media content calendar aligned with W Group Holding and its entities strategies.">
  • Work closely with the creative team (designers, videographers) to create engaging social media content (text, images, videos, and infographics).">
  • Ensure brand consistency across all social media platforms (Instagram, LinkedIn, TikTok, etc.).">
  • Engage with the audience by responding to comments, messages, and inquiries in a timely and professional manner.">
  • Monitor campaign performance and suggest adjustments when needed.">
  • Support in creating reports with insights on post-performance, audience engagement, and ad results.">
  • Assist in gathering market insights.">
  • Stay updated on industry trends, emerging social media platforms, and digital marketing innovations.">