Senior Category Development Expert

5 days ago


Dubai, Dubai, United Arab Emirates Black Pearl Consult Full time

We are looking for a seasoned Senior Category Development/Trade Marketing Manager to join our team at Black Pearl Consult. Our ideal candidate will have a deep understanding of the FMCG industry and a proven ability to develop and execute successful marketing strategies.

Key Responsibilities
  • Lead the development and implementation of yearly marketing activity plans for assigned categories.
  • Drive category growth through effective P&L management and strategic resource allocation.
  • Build strong relationships with cross-functional teams to ensure seamless execution of marketing initiatives.
  • Stay up-to-date with market trends and consumer preferences to inform product launches and marketing campaigns.
  • Metric-driven approach to evaluating campaign performance and measuring success.
  • Collaborate with design teams to create visually appealing and effective packaging and promotional materials.
  • Manage category budgets and optimize resource allocation to achieve business objectives.
  • Conceptualize and execute product launches, exhibitions, and photo shoots to generate buzz and drive sales.
  • Develop comprehensive reports to inform business decisions and drive strategic planning.
Requirements

Candidates should possess:

  • A minimum of 3-5 years of relevant experience in trade marketing and sales within the GCC region.
  • Strong expertise in confectionery/salted snacks.
  • Proven ability to develop and execute successful marketing strategies.
  • Exceptional communication and interpersonal skills.
  • Able to work effectively in a fast-paced environment and prioritize multiple tasks simultaneously.
  • A degree in marketing or a related field.


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