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Director of Marketing Strategy

3 weeks ago

Dubai, Dubai, United Arab Emirates Anydrive Full time
Marketing Director

At Anydrive, we are seeking a visionary leader to shape our marketing landscape. As Chief Marketing Officer, you will drive comprehensive marketing strategies for our digital car rental platform, including brand development and customer acquisition.

You will lead a dynamic marketing team and contribute to the continued success and growth of our innovative platform with your strategic prowess and leadership skills.

Key Responsibilities:
  1. Develop business objectives, strategies, campaigns, and tactics that meet financial targets.
  2. Create and deliver various types of content, such as articles, videos, and advertisements.
  3. Promote performance-driven lead generation.
  4. Determine KPIs and assess their efficiency.
  5. Foster relationships with agencies and vendors to support marketing needs.
  6. Manage paid traffic channels, including SEO, SEM, social media advertising, email marketing, and more.
  7. Analyze performance indicators for specified channels.
  8. Negotiate with bloggers and influencers.
  9. Develop and implement cross-marketing projects.
  10. Explore new marketing formats and sources.
  11. Assess market trends, competitors, and market analysis.
  12. Enhance conversion rates, build web analytics, and optimize business metrics.
  13. Improve the effectiveness of conversion support channels.
  14. Define market-entry strategies and establish relevant KPIs.
  15. Oversee creative concept work and collaborate with the performance team to measure marketing results.
  16. Manage brand marketing budgets.
  17. Implement multi-channel marketing promotions across social media, events, content releases, PR distribution, and digital marketing channels.
  18. Prepare marketing materials, conduct industry research, and create event recap reports.
  19. Organize promotional events and conferences within tight deadlines.
  20. Track key event performance metrics and identify areas for future improvement.
  21. Present marketing performance reports.
  22. Identify and champion projects with significant brand and business impact.
  23. Stay up-to-date on market trends, competition, and emerging concepts.
  24. Establish and monitor performance-reporting systems.
  25. Design, execute, and evaluate marketing campaigns to engage target customer segments and meet revenue targets.
  26. Synchronize brand strategy updates across internal marketing teams.