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Content Specialist
1 week ago
The role of a Content Executive at Nazih Group involves creating compelling product listing content in English and Arabic for the website/app to drive traffic, engagement, and conversion. This includes developing and aligning content for the cosmetics category, targeting the appropriate audience.
Key responsibilities include setting up new products on the site, including writing and improving product key features, short descriptions, and full descriptions based on information provided by the marketing/brand team. Additionally, conducting keyword research, analyzing consumer trends, and creating content strategies are essential tasks for this position.
The successful candidate will implement and maintain standard guidelines to write original web content that is consistent with the brand and category. They will also collaborate closely with design and marketing teams to ensure content is engaging and consistent across all platforms, using focused keywords to attract organic traffic.
- Manage workflow and monthly reporting, using itemized lists for setting up a variety of products across different brands and categories.
- Review category/product content available on the internet, cross-checking with the brand website and validating with the brand source team.
- Track all new product information (NPIs) and highlight it in the centralized content database.