Head of Brand Experience

2 days ago


Dubai, Dubai, United Arab Emirates Salt Full time

The Head of Brand Experience at Salt is responsible for developing and executing a comprehensive social media strategy that drives engagement, brand awareness, and lead generation.

This role requires a seasoned social media professional with a passion for creating engaging content and driving business results through social media.

You will work closely with our creative teams to develop compelling multimedia content (videos, graphics, storytelling formats) and maintain a content calendar to ensure timely and consistent messaging across platforms.

Key Responsibilities:

  • Develop and implement a comprehensive social media strategy aligned with brand and marketing goals.
  • Stay ahead of industry trends, competitor activities, and audience behaviors to drive fresh, engaging content.
  • Identify opportunities to leverage emerging platforms, formats, and influencer partnerships to enhance reach and engagement.

Campaign Management & Content Creation

  • Design and execute high-impact social media campaigns that drive engagement, brand awareness, and lead generation.
  • Collaborate with creative teams to develop compelling multimedia content (videos, graphics, storytelling formats).
  • Maintain a content calendar to ensure timely and consistent messaging across platforms.

Leadership & Team Development

  • Lead, mentor, and inspire a team of social media professionals, fostering a culture of innovation and collaboration.
  • Set clear objectives, provide ongoing coaching, and drive team performance to achieve best-in-class social media execution.

Performance Analysis & Reporting

  • Monitor and analyze key social media metrics, leveraging insights to optimize content and campaign strategies.
  • Provide detailed performance reports and data-driven recommendations to senior management.

Community Engagement & Brand Advocacy

  • Oversee audience interactions, ensuring a strong brand presence and fostering meaningful engagement.
  • Develop strategic collaborations with influencers, industry partners, and tourism stakeholders to amplify brand visibility.


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