Visual Merchandising Specialist

2 weeks ago


Dubai, Dubai, United Arab Emirates APPAREL Group Full time

Job Summary

The Visual Merchandising Specialist will play a crucial role in developing and implementing visual concepts that promote the brand, products, and services in-store. This position requires a strong understanding of visual merchandising principles and the ability to train and coach the store team to achieve commercial sales goals.

Key Responsibilities

  • Brand Image and Presentation
    • Ensure that the brand identity and presentation standards are consistently achieved in both windows and in-store by creating eye-catching displays that incorporate commercial sales opportunities.
    • Implement the brand-specific visual merchandising standards and coordinate store displays in line with brand guidelines and strategy.
    • Develop floor plans to maximize visual impact and arrange merchandise, signage, fixtures, and in-store layout to create an engaging shopping experience.
    • Take photographs of merchandise displays and make use of creative lighting for windows.
    • Maximize the placement of new lines and re-merchandise the store when new trends emerge.
    • Create layouts of the store according to its categories and ensure proper merchandising of items.
  • Commercial Goals and Sales
    • Work closely with the operations and brand management team to increase sales and achieve commercial goals.
    • Collaborate with the VM Manager and sales team to develop and implement strategies that drive sales and revenue growth.
    • Conduct research on current market trends and lifestyle to stay ahead of the competition.
  • Pre-Opening and Store Visits
    • Be involved in the pre-opening process of new stores and conduct timely visits to ensure that brand standards are properly implemented and followed.


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