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Experiential Marketing Manager

1 week ago

Dubai, Dubai, United Arab Emirates GMG Full time
Job Description

The Experiential Manager will lead the planning, execution, and evaluation of immersive brand experiences for both B2B and B2C audiences. This role requires a strategic thinker with a creative edge and operational expertise to conceptualize and deliver events, activations, and experiential marketing campaigns that align with GMG's vision and client objectives.

Key Responsibilities:
  1. Develop Experiential Strategies: Create innovative experiential ideas that align with overall brand and marketing objectives.
  2. Conceptualize and Pitch Ideas: Collaborate with creative, media, and account teams to integrate experiential initiatives into broader marketing campaigns.
  3. Project Management: Create detailed project plans, budgets, and timelines for experiential activities.
  4. B2B Experiential Marketing: Design and execute corporate events, trade shows, and product launches to engage business partners and stakeholders.
  5. B2C Experiential Marketing: Lead the development of consumer-focused activations, including pop-ups, on-ground events, and in-store experiences.
Requirements:
  • Education: Bachelor's degree in marketing, Event Management, Business Administration, or a related field.
  • Experience: 5+ years of experience in experiential marketing, event management, or a related role, preferably in both B2B and B2C sectors.
  • Skills: Proven track record of managing large-scale events and activations for global brands; fluent in English and Arabic skills (written and spoken).