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Product Research Lead SMC

2 months ago

Dubai, Dubai, United Arab Emirates Snap Inc. Full time
About the Role

We are seeking a highly skilled Product Research Lead to join our team at Snap Inc. The successful candidate will be responsible for conducting research to understand customer experience, customer needs, pain points, behaviors, and preferences.

Key Responsibilities
  • Conduct surveys and interviews to gather data on customer experience and needs.
  • Analyze data from website analytics and other sources to identify areas for improvement in the customer experience and content.
  • Use qualitative and quantitative methods to evaluate existing and new features on our self-service website, ensuring they are advertiser-friendly, intuitive, and meet the needs of our target audience.
  • Develop an understanding of advertiser customer journeys and their needs during different website sessions/visits.
  • Create customer personas, advertiser flows, wireframes, and other design artifacts to communicate product, marketing, and sales solutions.
  • Continuously monitor and evaluate the effectiveness of changes to customer touchpoints, including our Ad platform and public-facing websites, and make recommendations for further improvements.
Requirements
  • At least 8 years of experience conducting B2B research for SaaS businesses or self-serve websites.
  • Bachelor's or Master's degree in Computer Science, Human Computer Interaction, Information Science, Psychology, Social Science, or a related field, or equivalent years of experience.
  • Fluency in Arabic.
Preferred Qualifications
  • Experience with quantitative research (metrics, survey design, response effects, sampling, crosstabs, and statistical concepts, etc.).
  • Experience in evaluating, negotiating, and working with external research vendors.
  • Critical thinking and problem-solving skills.
  • Ability to work collaboratively in a dynamic, data-driven, and creative environment.
About Snap Inc.

Snap Inc. is a technology company that believes in the power of human connection. We are committed to building a culture that values diversity, equity, and inclusion. As a Product Research Lead, you will have the opportunity to work with a talented team of researchers, designers, and engineers to develop innovative solutions that improve the customer experience.