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Visual Identity Strategist

2 months ago


Dubai, Dubai, United Arab Emirates GMG Dubai Full time

**Job Summary**

The ideal candidate will lead the visual identity strategy for GMG Dubai, driving the company's brands as the category market leader. This role requires a creative and strategic thinker who can develop high-quality visual solutions and packaging design strategies that address brand opportunities across all segments.

Key Responsibilities:

  • Develop and implement a comprehensive visual identity strategy that aligns with the company's business objectives.
  • Lead workshops and strategy sessions to drive thought leadership and ensure proper strategy execution.
  • Build and manage a best-in-class visual identity and packaging design team, including vendor selection and strategy development.
  • Collaborate with cross-functional teams to develop and implement yearly branding and packaging design plans.
  • Ensure that all visual identity efforts meet strategic segment objectives and adhere to marketing, legal, and production quality standards.
  • Establish and maintain consistent brand visual identity across the organization through detailed brand guidelines.
  • Develop and maintain productive partnerships with design agencies to create engaging and business-building visual communication.

Requirements:

  • Proven experience in visual identity strategy and packaging design.
  • Strong creative and strategic thinking skills.
  • Excellent leadership and team management skills.
  • Ability to collaborate with cross-functional teams.
  • Strong communication and presentation skills.