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Consumer Research Lead

2 weeks ago

Sharjah, Sharjah, United Arab Emirates Americana Restaurants International PLC Full time
Job Summary:

We are seeking a Consumer Research Lead to join our team at Americana Restaurants International PLC. The ideal candidate will have a strong background in consumer research, with expertise in qualitative and quantitative research methodologies.

The successful candidate will lead the design and execution of research projects, working closely with cross-functional teams to deliver actionable insights that inform business decisions.

Main Responsibilities:
  • Develop and implement a comprehensive research strategy to support business growth and expansion.
  • Manage a team of research professionals, providing guidance and mentorship to ensure high-quality research outputs.
  • Cultivate relationships with external research vendors, ensuring timely and cost-effective delivery of research services.
Requirements:
  • Bachelor's degree in Marketing, Psychology, Sociology, Business, or a related field.
  • 5+ years of experience in consumer research, with a focus on qualitative and quantitative research methods.
  • Demonstrated expertise in UI/UX research and digital consumer behavior.
  • Strong communication skills, with experience presenting research findings to senior stakeholders.