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Channel Marketing Director

2 weeks ago


Dubai, Dubai, United Arab Emirates BFL Group Full time

About BFL Group

BFL Group is a leading international retailer of fashion and homeware, operating in the Middle East and Southeast Asia. Our mission is to offer exceptional products at unbeatable prices, up to 80% off original retail price for top fashion brands.

We're passionate about creating a treasure hunt-like experience for our customers, ensuring they discover new items every time they visit one of our stores. Our unique business model combines physical stores with digital channels to deliver an exceptional customer journey.

Role Overview

We're seeking an Omni Channel Marketing Lead to join our team in UAE headquarters. The successful candidate will lead integrated marketing campaigns across multiple touchpoints, including online and offline channels, to create a seamless customer experience. This role reports directly to the Group Marketing Director.

The key responsibilities include:

  • Developing and executing omni-channel marketing strategies to integrate all digital and offline marketing efforts.
  • Leading multi-channel marketing campaigns to align in-store, e-commerce, mobile, social media, CRM, and digital marketing initiatives.
  • Initiating and leading omni-channel projects, including tone of voice, creative strategy, media mix, and more.
  • Collaborating with internal teams to ensure brand consistency and messaging alignment across all channels.
  • Driving customer engagement through personalized marketing tactics using data and analytics.
  • Optimizing digital and traditional marketing initiatives to increase conversion rates, customer loyalty, and brand awareness.

Requirements

  • 4+ years of marketing experience with a strong focus on omni-channel and digital transformation.
  • Retail industry or offline and online combined exposure is essential.
  • Proven expertise in leading integrated marketing campaigns across multiple touchpoints.
  • Strong analytical skills with experience in data-driven decision-making and customer insights.
  • Excellent project management skills with the ability to multitask and prioritize in a fast-paced environment.