Digital Marketing Strategist

1 week ago


Al Ain, Abu Dhabi, United Arab Emirates TREC Recruitment Full time

Are you a marketing professional looking to take your career to the next level in Al-Ain? We are seeking an experienced Digital Marketing Strategist to join our team and lead the development of data-driven ad campaigns that drive real results.

Key Responsibilities:

  • Conceptualize, execute, and optimize cutting-edge digital campaigns from start to finish.
  • Collaborate with cross-functional teams to align campaign strategies and goals across the organization.
  • Provide actionable insights into campaign performance to stakeholders, ensuring maximum ROI.
  • Develop and track relevant paid media KPIs, defining what success looks like for each campaign.
  • Build out media buys for various ad platforms and oversee daily execution of paid media.
  • Manage overall budget for paid media, providing accurate forecasts and reporting on performance.
  • Stay up-to-date with industry best practices and new technologies, applying this knowledge to continuously improve campaign performance.
  • Plan, execute, and optimize paid advertising campaigns across Google Ads, Facebook, Instagram, LinkedIn, and more.
  • Monitor campaign metrics (CPC, CPA, CTR, etc.) to ensure maximum ROI.
  • Perform A/B testing and adjust campaigns for continuous optimization.
  • Work closely with creative and content teams to develop compelling ad copy and visuals.

Requirements:

  • Proven experience as a Paid Ad Specialist or similar role, with expertise in Google Ads, Facebook Ads, and other major ad platforms.
  • Detailed understanding of performance marketing, conversion, and online customer acquisition.


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