Digital Marketing Strategist
1 week ago
Are you a marketing professional looking to take your career to the next level in Al-Ain? We are seeking an experienced Digital Marketing Strategist to join our team and lead the development of data-driven ad campaigns that drive real results.
Key Responsibilities:
- Conceptualize, execute, and optimize cutting-edge digital campaigns from start to finish.
- Collaborate with cross-functional teams to align campaign strategies and goals across the organization.
- Provide actionable insights into campaign performance to stakeholders, ensuring maximum ROI.
- Develop and track relevant paid media KPIs, defining what success looks like for each campaign.
- Build out media buys for various ad platforms and oversee daily execution of paid media.
- Manage overall budget for paid media, providing accurate forecasts and reporting on performance.
- Stay up-to-date with industry best practices and new technologies, applying this knowledge to continuously improve campaign performance.
- Plan, execute, and optimize paid advertising campaigns across Google Ads, Facebook, Instagram, LinkedIn, and more.
- Monitor campaign metrics (CPC, CPA, CTR, etc.) to ensure maximum ROI.
- Perform A/B testing and adjust campaigns for continuous optimization.
- Work closely with creative and content teams to develop compelling ad copy and visuals.
Requirements:
- Proven experience as a Paid Ad Specialist or similar role, with expertise in Google Ads, Facebook Ads, and other major ad platforms.
- Detailed understanding of performance marketing, conversion, and online customer acquisition.
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