Brand Strategy Developer

5 days ago


Abu Dhabi, Abu Dhabi, United Arab Emirates Viola Communications Full time

Our Agency:

Viola Communications is a forward-thinking agency that creates impactful advertising and communication strategies for businesses.

Job Opportunity:

We are seeking a talented Strategic Planner to join our team and contribute to shaping the future of our clients' brands.

The ideal candidate will possess a deep understanding of consumer behavior, market trends, and brand positioning.

  1. Strategy Development: Develop data-driven communication and brand strategies that align with client objectives.
  2. Market Intelligence: Conduct research, audience insights, and competitive analysis to identify opportunities.
  3. Collaborative Approach: Work closely with creative, media, and account teams to develop integrated marketing campaigns.
  4. Consumer Insights: Analyze consumer behavior, cultural trends, and industry shifts to inform strategic decisions.
  5. Research Application: Use qualitative and quantitative research methodologies to support strategic recommendations.
  6. Industry Knowledge: Stay up-to-date with global and regional advertising trends, media landscapes, and emerging technologies.
  7. Brand Definition: Define brand positioning, tone of voice, and key messaging frameworks.
  8. Campaign Development: Develop campaign strategies that connect emotionally and rationally with target audiences.
  9. Storytelling: Work closely with creative teams to ensure insights are translated into compelling storytelling.
  10. Client Collaboration: Work closely with clients, account managers, and senior leadership to understand business objectives.
  11. New Business Support: Contribute to new business pitches and proposals with well-researched strategic frameworks.

Requirements:

  1. Bachelor's or Master's degree in Marketing, Communications, Business, or a related field.
  2. 5+ years of experience in strategic planning, preferably in advertising, media, or marketing.
  3. Strong analytical skills and experience in research, data analysis, and consumer insights.
  4. Excellent communication, storytelling, and presentation skills.
  5. Familiarity with tools like Google Analytics, or other market research platforms.
  6. A passion for creativity, advertising, and innovation in media strategies.


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