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Brand Marketing Specialist

3 months ago

Dubai, Dubai, United Arab Emirates APPAREL Group Full time

Marketing Operations Overview

  • Performing comprehensive competitor assessments by keeping abreast of industry trends and competitor activities, pinpointing potential clients across diverse sectors, and nurturing relationships with existing clientele.
  • Expertly overseeing all retail functions, which encompass thorough market evaluations, product assortment and selection, promotional strategies, and customer engagement.
  • Identifying distinct customer demographics, purchasing habits, and preferences through loyalty program insights, analyzing consumption behaviors, and crafting targeted initiatives.
  • Managing customer-focused operations to guarantee exceptional levels of client satisfaction and adherence to service excellence standards.
  • Evaluating prevailing market dynamics, collecting competitor intelligence, and uncovering consumer insights to bolster brand presence and loyalty.
  • Tasked with strategic advertising media planning, working in tandem with local and national media agencies, creative teams, researchers, and other media stakeholders to devise cost-efficient media strategies.
  • Collaborating with design teams and visual merchandising experts to finalize promotional campaign concepts.
  • Ensuring the attainment of 100% return on investment (ROI), with a comprehensive ROI report prepared prior to each event.
  • Conducting evaluations of post-event and campaign performance, including ROI assessments to measure the effectiveness of initiatives.
  • Engaging closely with regional marketing leaders, providing essential brand materials, artwork/media plans/briefs, and gaining insights into regional needs and opportunities.
  • Grasping GCC market regulations and ensuring that all creative outputs are culturally appropriate.