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Brand Image Coordinator

2 weeks ago

Dubai, Dubai, United Arab Emirates Azadea Group Full time

Position Summary

The Visual Merchandising Lead is a key role within the organization, responsible for upholding the brand image across all markets. This position requires strategic planning, effective resource management, and collaboration with stakeholders to achieve visual excellence and align with business objectives.

Key Accountabilities
  • Create a shop environment that reflects the brand essence, in accordance with predetermined guidelines and visual propositions.
  • Manage the planning and monitoring of critical paths for new and existing shops, ensuring timely delivery of visual setups in collaboration with the marketing department.
  • Monitor commercial tools, fashion trends, store events, and promotions aligned with the marketing activity calendar to assess their sales impact on stores.

Essential Skills

  1. Analyze sales reports to inform merchandising strategies for assigned categories.
  2. Collaborate with stakeholders to monitor product line changes, identify slow-selling and best-selling items, and gather competitor information.
  3. Maintain brand layout, fixture composition, product merchandising, and retail standards through regular meetings with merchandisers.
  4. Execute seasonal shop layouts to communicate the brand message and implement the brand strategy.
  5. Possess expertise in MS Office and shop/stock management tools, combined with fluency in English and French as a plus.
  6. Hold a Bachelor's degree in Business Administration or a related field, accompanied by six to eight years of experience in Fashion Retail and three years of managerial experience.