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Director of Education Marketing

1 week ago

Abu Dhabi, Abu Dhabi, United Arab Emirates Icschool Uae Full time

At Icschool Uae, we strive to create a stimulating and intellectually challenging environment that empowers our students to become innovative thinkers, creative problem solvers, and inspired learners. Our commitment is to deliver high-quality private education to students from FS/KG to Year 13/Grade 12.

About Our Institution

We offer a diverse range of curriculums, including the British and American programs, as well as the International Baccalaureate (IB), Advance Placement (AP), and Ministry of Education (MOE) programs. This allows us to cater to the needs of students with different backgrounds and interests.

Role Overview: Senior Marketing Officer

This role is responsible for developing and executing integrated marketing campaigns that drive student enrollment across our group of schools. The ideal candidate will have a proven track record of success in education marketing, strong project management skills, and a passion for creating impactful campaigns.

  • Develops and executes marketing strategies to attract prospective families.
  • Manages public relations, media outreach, and crisis communication.
  • Creates storytelling, copywriting, and content alignment.
  • Plans and implements multi-channel marketing campaigns across various platforms.
Main Responsibilities
  • Collaborates with internal stakeholders to align marketing efforts with school priorities and enrollment goals.
  • Tracks campaign performance and analyzes key metrics.
  • Develops and manages marketing budgets effectively.