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Digital Content Strategist

1 week ago

Abu Dhabi, Abu Dhabi, United Arab Emirates GMG Full time
Job Description

The ideal candidate will possess a strong understanding of digital marketing principles and the ability to craft compelling, engaging content that resonates with e-commerce audiences. This role is pivotal in delivering consistent, high-quality communications across all digital platforms, ensuring alignment with GMG Sports' brand tone and SEO best practices.

Key Responsibilities:

  • Develop, write, and edit marketing copy for push notifications, newsletters, paid ads, banners, blogs, and other digital marketing platforms.
  • Collaborate with marketing and design teams to ensure consistency in messaging and brand voice across all customer touchpoints.
  • Conduct research on product features, industry trends, and target audience to tailor content that drives engagement and sales.
  • Optimize content for SEO where applicable, ensuring visibility across search engines and digital channels.
  • Proofread and edit copy to ensure grammatical accuracy, tone consistency, and brand alignment.
  • Work with internal stakeholders to ensure that content aligns with ongoing campaigns, product launches, and seasonal promotions.