Digital Marketing Product Visionary
7 days ago
Cognizant is a leading provider of information technology, consulting, and business process outsourcing services. As a Product Owner for Digital Solutions, you will be responsible for creating a backlog of user stories, drafting acceptance criteria, and helping manage prioritization using Scrum or Kanban.
You will lead the enhancement to digital marketing tools (Adobe) for a large customer in the Middle East. Your goal will be to increase customer value through optimization of products and find creative ways of breaking larger product outcomes and features into MVPs.
Key Responsibilities:
- Work with product teams to create backlogs of user stories, draft acceptance criteria, and help manage prioritization.
- Lead digital marketing tool enhancements for large customers.
- Increase customer value through product optimization.
- Engage with business stakeholders and conduct workshops for requirement elicitation.
Requirements:
- Strong experience in digital marketing tools, specifically Adobe.
- Proven experience working in agile teams as a BA/PO.
- Experience in product-centric digital environments, helping set product vision and producing backlogs of user stories.
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