PR and Community Building Specialist

3 days ago


Dubai, Dubai, United Arab Emirates Chalhoub Group Full time
About the Role

This is an exciting opportunity to join our team as a PR and Community Building Specialist. You will be responsible for building and managing relationships with key media outlets, fashion editors, and industry insiders to enhance brand press visibility.

Key Responsibilities:
  • Secure press placements, editorial features, and influencer-driven earned media in key fashion and lifestyle publications.
  • Monitor brand reputation and handle crisis communication when necessary.
  • Develop compelling brand narratives that can be amplified across owned media channels and through influencer partnerships.
  • Partner with influencers, stylists, and creative teams to launch exclusive private label collaborations.
Requirements:
  • 5+ years of experience in PR, event management, or community-building roles within fashion, beauty, or lifestyle industries.
  • Strong communication and relationship-building skills, with the ability to engage and negotiate with influencers, media, and brand stakeholders.
  • Data-driven and ROI-focused, with experience analyzing campaign performance, optimizing influencer partnerships, and measuring community impact.
  • Passion for fashion and community growth, with a deep understanding of fashion trends, styling, and the power of organic brand advocacy.
  • Omnichannel engagement expertise, with proven experience managing communities across social media, WhatsApp, and offline activations.
  • International perspective, with prior experience growing brands across multiple markets and an understanding of local culture and fashion dynamics.

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