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Digital Marketing Strategist

1 week ago

Dubai, Dubai, United Arab Emirates Scarlett Poppies Full time
Digital Marketing Strategist

We are seeking a highly skilled Digital Marketing Strategist to join our rapidly growing Resort and Ready-to-Wear fashion brand based in Dubai. As we expand our digital presence, we require a creative and analytical professional to drive brand visibility, engagement, and online growth.

This role is ideal for someone with at least 3 years of experience in digital marketing and e-commerce, preferably within the fashion industry, who possesses a strong understanding of Shopify, UX optimization, and SEO best practices.

Key Responsibilities:

  1. Develop and execute comprehensive digital marketing strategies aligned with brand objectives and audience insights.
  2. Conduct market research to identify industry trends, customer preferences, and competitive benchmarks.
  3. Monitor key performance indicators (KPIs) and generate reports to evaluate campaign effectiveness and optimize strategies.
  4. E-commerce & Shopify Management:
    1. Manage and optimize the Shopify platform to ensure a seamless customer journey.
    2. Implement product updates, pricing strategies, and seasonal campaigns while maintaining brand consistency.
    3. Enhance UX and site navigation to drive engagement and conversions.
    4. Execute SEO best practices to expand global brand visibility.
  5. Content Creation & Brand Aesthetics:
    1. Develop visually compelling digital assets, including videos, graphics, and imagery, for website, social media, and marketing campaigns.
    2. Edit over 200+ seasonal e-commerce images with speed and precision.
    3. Conceptualize and design seasonal lookbooks that are innovative and aligned with the brand's identity.
    4. Edit campaign images for use across digital and print marketing channels.
  6. Email Marketing & Retargeting:
    1. Develop and execute targeted newsletter campaigns with engaging, personalized content.
    2. Utilize segmentation and A/B testing to improve open and click-through rates.
  7. Paid Media & Ads Management:
    1. Collaborate with external digital agencies to execute paid advertising campaigns (Google Ads, Meta Ads, Instagram Ads) that drive traffic and conversions.
    2. Monitor ad performance, optimize bidding strategies, and refine targeting for maximum ROI.
  8. Influencer & PR Coordination:
    1. Assist in managing relationships with influencers and media partners to expand brand reach.
    2. Develop and execute strategies to nurture VIP customers, ensuring retention and increased repeat purchases.
    3. Provide e-commerce customer service support, ensuring a seamless shopping experience.

Qualifications & Experience:

  1. Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
  2. Minimum 3 years of experience in digital marketing, e-commerce, or related roles (fashion industry preferred).
  3. Strong understanding of Shopify, UX optimization, and SEO best practices.
  4. Proficiency in email marketing platforms (e.g., Klaviyo, Mailchimp) and retargeting strategies.
  5. Expertise in video editing and graphic design (Adobe Premiere Pro, Final Cut Pro, Photoshop, Canva).
  6. Data-driven mindset with excellent analytical skills to interpret campaign performance.
  7. Creative thinker with a strong aesthetic sense and passion for fashion.
  8. Highly organized, proactive, and able to manage multiple projects in a fast-paced environment.

Why Join Us?

  1. Competitive salary package
  2. Career growth and professional development opportunities
  3. Dynamic and creative work environment
  4. Employee discounts on products

If you are passionate about digital marketing, fashion, and e-commerce and thrive in a fast-paced, creative environment, we would love to hear from you.

Seniority Level: Mid-Senior level

Job Function: Marketing and Sales

Industries: Apparel & Fashion