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We are seeking a talented Marketing Strategy Lead who can develop and execute programs that drive effective utilization of our Marketing Excellence tools, processes and framework.
The ideal candidate will have 10+ years of relevant work experience within the medical device industry and excellent presentation and interpersonal communications skills.
In this role, you will work closely with Marketing & Education leaders to tailor marketing strategies and plans to meet both current and future customer needs in direct and indirect markets.
Responsibilities:- Develop and execute marketing programs that align with the overall strategy.
- Collaborate with Marketing & Education leaders to tailor marketing strategies and plans to meet both current and future customer needs.
- Develop guidelines on building, communicating, and executing marketing plans that are aligned with the overall strategy.
- Establish shared KPI's on Marketing Excellence objectives and track progress.
- Guide teams in linking the marketing budget to customer acquisition and retention objectives.
- Guide and coach teams on the application of core competencies to ensure strategy-through-execution alignment on Annual Marketing and Education plans.
- Lead and mentor others on the development and execution of the Commercialization Plan (product launches) and the Annual Marketing Plan.
- Coordinate execution of all plans with both direct and indirect sales channels and share best practices between markets.