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Digital Consumer Behaviour Expert

2 weeks ago

Dubai, Dubai, United Arab Emirates Samsung Electronics Perú Full time

In this Digital Consumer Behaviour Expert role at Samsung Electronics, you will be responsible for analysing consumer data extracted from internal systems, identifying trends and patterns to optimize marketing campaign performance. You will work closely with the Consumer Marketing Insights team to design and execute qualitative and quantitative research initiatives, leveraging customer data to enhance understanding of consumer behaviour.You will develop and refine consumer segmentation and targeting strategies to maximize campaign effectiveness and ROI. Your strong command on data visualization tools & techniques will enable you to create compelling reports and presentations that effectively communicate research findings.This role requires a strong understanding of marketing principles and concepts such as brand strategy, portfolio and STP (Segmentation, Targeting and Positioning). You will work closely with Mobile Experience & Corporate Marketing team members to ensure alignment on consumer insights and targeting with overall business objectives.The ideal candidate will have 3 to 4 years of experience in FMCG / Telecom / Technology sectors, with a Bachelor's degree in Marketing or Business. Fluency in both Arabic and English is required, along with excellent written and communication skills.